Aubreyh2o

 Social Semiotics was first founded by Michael Halliday in 1978 in his book called Language as Social Semiotic.  The basis of this idea is that the semiotic resources of language are shaped by how people use them to make meaning-the social functions they are put to (Bezemer 2009). They also serve 3 functions: Ideational metafunction which is that they express something about the world, interpersonal metafunction meaning they position people in relation to each other, and textual metafunction which forms connections with other signs to produce coherent text. Hallidays ideas further inspired Robert Hodge and George Kress in 1988 with their publication of Social Semiotics. They include a methodology but in a sense, semiotics is the study of signs across all medias and forms of communication.  Here are some of the few rules associated with the methodology: Signs “‘Signs are made-not used-by a sign maker who brings meaning into an apt conjunction with a form,  selection/choice shaped by t