Online Communication, Business Assessment
The company I am going to be reviewing is Kodiak Cakes. Kodiak Cakes main message on their site is "Before the days of over-processed, nutrient-deprived wheat, people on the frontier relied on whole grains to help them take on each day. Kodiak Cakes stays true to this legacy by offering nourishing, great-tasting products that provide the hearty nutrients you need to explore your frontier—whatever that may be." This is featured as you scroll to the middle of the page. In the beginning of the site they showcase a man in nature passing one of their products to a mother with her son standing next to her. This marketing photograh falls in line with their message about their products with their word choice of "explore" and "frontier". As I scroll down their website they have recipies, their products, and a link to a conservation effort they are supporting with the grizzly bear- which is also their mascot. I believe their layout is effective, informative, and use...